Prepare in advance for the audience you don’t yet have

When you create content online, it can sometimes feel like you’re planting seeds in a field without knowing when or if the harvest will come. You faithfully write, record, post, and publish. You pour your heart into producing content that you hope will be helpful to others, but for a long time it may feel like only a trickle of people are engaging with it. Then suddenly, without warning, the traffic doubles, triples, or multiplies in ways you didn’t expect.

That’s exactly what happened recently with my own platform. At BibleStudyHeadquarters.com, I’ve been steadily creating faith-based blog and podcast content for years. It hasn’t always been glamorous or exciting. Much of the time it’s simply been about showing up consistently, week after week, and making sure something new is available for those who might need it.